Outbound Go-To-Market Program
Take Control & Go Outbound After More High-Value, Account-Based, Commercial Customers to grow your Service Firm SYSTEMATICALLY! This proven program will get you there Faster & More Successfully!
- Produce Your Prospective Customer Database
- Develop & Produce Your Impact Intro Kit(S)
- Create A New Vision with More Commercial Accounts
- Implement Successful Outbound Sales Growth!
In the Outbound go to market program, you'll learn how to implement and execute successful outbound new high value, account acquisition to grow (or upgrade) your commercial service customer list… systematically!
Featured Testimonials
Join the Commercial Outbound Growth Program and I’ll help You Grow Your Service Firm through More Commercial Customers!
In this program I break out the process of successfully transitioning to going outbound in your local service area and securing more high-value, account-based, commercial customers!
I’ll then coach you and your team to become an outbound new account acquisition machine!
IDENTIFY YOUR TARGET 100
Creating Your Prospect Zone!
We’ll start by helping you identify, create and populate your prospective customer database (YOUR ZONE!) that will include your Geo service boundaries, vertical prospects that you match up well with as well as the data required to successfully pursue these organizations.
PREFERRED VENDOR POSITIONING
Assume the Leadership Role!
Next will help package up your service firm to be positioned as the preferred vendor in your service area. Assume the leadership role in the services that you provide, look better, more capable and command authority with the prospective customers that you will pursue and secure.
GO OUTBOUND AND SCORE!
Launch, Intro and Grow
Time to launch and engage the process, technology, and leadership to Go Outbound to successfully target and secure more opportunities from high value account. Based commercial customers in your service area… We’ve made growing your service firm purely a numbers game.
Imagine these five things Happening!
Having a steady flow of new business opportunities from high-value account base commercial customers
Having access to tools and campaigns that position your commercial service firm is the preferred vendor in your service area to the prospects that you were going outbound to
Having access to training that will help your team become awesome at the process of Outbound new account acquisition …. Growth Training like never before.
Steady flow of work and revenue from ongoing account-based commercial accounts that require your service regularly
Finally, be able to employ a growth process that will help you increase revenues through a new high value account acquisition in the short and long term.
Going OUTBOUND and Growing Your Independent Commercial Service Firm is a Decision YOU MAKE!
Commercial OUTBOUND Has Made Growth Purely a Numbers Game and It Works Every Time!
ASK Yourself These
IMPORTANT QUESTIONS
1. What Does Your Prospective Customer Database Look Like?
Does your commercial service firm possess a solid prospective customer database of ALL of your desired prospects (in your service area) including the organizations as well as the individuals within those organizations that have hiring power over vendors like yours?
2. Do You Have the Proper Tools (That Position You as a Leader) And Communicate Your Organization...
As The Preferred Vendor in Your Service Area? You’ve heard the term; ‘Image is Everything’… Looking like a leader and an organization that’s worthy of high-value accounts is half the battle!
3. Does Your Commercial Service Firm Possess a Systematic Outbound New Business...
Process that helps you systematically reach-out, formally introduce your organization, generate interest, and secure new appointments with high-value, account-based commercial customers?
4. What Kind of Year Are You Going to Have This Year?
When we ask prospective clients “What kind of year are you going to have this year”? They typically respond with: “I’ll let you know at the end of the year.” Don’t be like them! Put yourself and your organization in the spot to respond to that question with… “We’re going to have our best year ever!”
WHAT COMES WITH THE COMMERCIAL OUTBOUND ACCOUNT ACQUISITION PLATFORM
Multi-Element Impact-Intro-Kits
- The Ultimate Introduction
- Preferred Vendor Positioning
The Zone Target Prospect Database
- Your Target 100 Program
- Target Prospect SIC Key
Vertically- Niched Targeted Campaigns
- Campaigns Aligned with Audience Pursued
- Own the Markets You’re Pursuing
Power Contact Discovery Training
- Talk Track Follow-Up System
- Online and Live Coaching Training & Support
Service Request Landing Page
- Innovative Scheduling Tool w/Automations
- Launch Emails and Text Messages
Innovative ‘Power Drop-Off Kits’!
- Stand-Out Prospect Drop-Off Kits
- Additional Point of Differentiation
On the RADAR Email Sequence
- Multiple Sequences Email Sequences
- Get the Intro- Meeting and Stay In-Touch
Transition to Outbound Training Module
- Outbound Nuances and Opportunities
- How to Maximize The Outbound Dynamic!
POWER Follow-Up Hybrid Training Module
- Power Follow-Up Online Training Platform
- Live Coaching Training & Support
New Customer Onboarding Sequence
- Talk Track Follow-Up System
- Live Coaching Training & Support
Exclusive Brand Service License
- Concepts Include Non-Compete Areas
- Only One Brand Per Territory
Franchise-Like Business Growth Platform
- Support for Independent Commercial Service Firms
- Brands, Campaigns, Support and Coaching
Struggling to Capture More High-Value, Account-Based Commercial Customers?
We Can Help! With COMMERCIAL OUTBOUND™ you can grow your independent commercial service firm through the systematic acquisition of high-value, account-based, commercial customers in your local service area!
How to Use the Exclusive Own Your ‘ZONE’ Process to Help You Create and ROCK the Perfect Target Prospective Customer Database
How to Increase Your ‘#’ of TRIPS TO THE PLATE with New Qualified Prospects Who Need Your Services and are Interested in Your Organization
How to Position Your Service Firm as ‘The PREFERRED VENDOR in Your Marketplace’… Learn How to Assume THE Leadership Role
Learn What the Concept of NEXTGEN Outbound Is, Why it Works and Why You Want to Employee It in Your Commercial Service Firm!
Why You Should Be More ‘FRANCHISE-LIKE’ Learn How to Leverage thin Powerful Strategy and Important in Your Commercial Service Firm
How To TAKE CONTROL while ‘Turning the Tables’ on the Sales Process and Enrolling New Customers Ongoing and Systematically
Learn About the Power of ‘Niche-ing-Up’ and Aligning Your Dedicated Expertise to Each Targeted Vertical That You Pursue!
How to Execute the ‘Rock Your Service Strategy’ that will Systematically Grow Your Commercial Service Firm Now and In the Future!
Who AND Why Tom?
There Is No Magic to Growing Your Commercial Service Firm
Discover how you can turn new customer account acquisition into purely a numbers game.
Tom Ancona, CEO and founder of ROCK Your Company, outbound growth coach and process innovator, has created and implemented hundreds of B-to-B outbound account acquisition campaigns. He has proven that when performed with precision, consistency, and follow-up, they work 100% of the time.
Tom has demonstrated that there is no gamble when implementing outbound new account acquisition. It’s a decision and commitment that results in growth occurring in an ongoing and systematic way. His clients have successfully doubled, tripled (and even more) their revenues over time by utilizing his proven and systematic ongoing outbound new acquisition process. Many clients have increased tens of millions in new account revenue after implementing this process in their organizations.
Tom’s no-holds-barred approach to helping his clients break out in their service area has resulted in the BE FRANCHISE-Like concept.
Tom’s goal is to help 1,000 home and commercial service firms implement outbound new business acquisition and grow their firms in a systematic and predictable way.
Again, there’s no magic to growing your commercial or home service firm when you adopt outbound new account acquisition as part of your growth strategy.
In the Outbound go to market program, you'll learn how to implement and execute successful outbound new high value, account acquisition to grow (or upgrade) your commercial service customer list… systematically!
ACQUISITION TRAINING
We’ll lead your team how to become outbound new business/ appointment generating machines, capturing new opportunities with high-value, account-based commercial customers in your service area, consistently and ongoing.
We provide them with hybrid, personal and online training, weekly coaching calls to help them hone their skills to near perfection! Leverage our empowered leadership sessions aimed at inspiring and motivating your new business development team and ensure they’re performing at optimal levels. We provide the talk tracks scripts and everything necessary to perform this powerful skill at the highest level possible.
We’ve helped hundreds of commercial service firms to successfully implement successful new account acquisition in their organization and we could do it for you.
ONE ON ONE SESSIONS
HYBRID ONLINE TRAINING
TEAM & GROUP COACHING
SUCCESS SUPPORT ASSURED
WHAT YOU WILL EXPERIENCE
AND ACHIEVE
Your Commercial Service Firm Will Possess the Sales, Marketing, and Introduction Tools That Position Your Firm as The Preferred Commercial Vendor in Your Area and You Will Be Perceived as The Service Leader Among Your Competitors
You Will Be Rocking a Booming Perspective Customer Database That Will Contain 50 A Hundred Or More Qualified Commercial Accounts, Including Their Decision Makers Contact Information
Having access to training that will help your team become awesome at the process of Outbound new account acquisition …. Growth Training like never before.
You And Your Firm Will Be Sporting a New Vision on How to Grow Your Organization Through Systematic New High Value Account Acquisition While Possessing the Tools Strategy and Guidance to Get There
You Will Already Be Actively Pursuing and Securing High Value Commercial Accounts
BE POSITIONED AS THE LEADER IN YOUR LOCAL COMMERCIAL SERVICE AREA!
Enjoy exclusive access to tangible sales and marketing tools that position your organization in a powerful and innovative way... not previously possible
Use this positioning as a competitive advantage to create distance slash differentiation between you and your competitors
Leverage these tools to establish credibility and command authority with the commercial accounts that you are pursuing
Our concept mimics the franchise model without the high upfront costs and exorbitant royalties that go with that.
Be bold and aggressive when going out bound after new commercial accounts these tools and processes will make that job much easier
Only one preferred vendor per brand per territory
How it works
HIGH-OUTBOUND IMPACT
The OUTBOUND Go To Market Program is a paid coaching and leadership program. This exciting, high-impact, fast-moving group is aimed at helping you and your service firm take control, get proactive, and go outbound after more high-value compact commercial customers in your local service area. You’ll learn everything you need to know about implementing systematic outbound new account acquisition, how to position your service firm as the preferred vendor in your service area, and the process of converting prospects who are strangers into ongoing customers that will be with you for potentially years to come.
EASE OF ACCESS
The program is structured for ease of execution (especially for busy principals) with online modules that include all sessions and lessons learned. Workbooks, worksheets, training aids, and videos are all available on-demand when you need them.
LEARNING AND MOTIVATION
These sessions can be defined as training and learning experiences as much as they can be considered power coaching events that will inspire, motivate, and lead the group to implement new strategies, engage in an exciting growth process, and most importantly, create a new and lasting vision of the NEXT Generation version of your organization.